Illuminated signs can be a game-changer for your business, drawing attention and making a strong statement both day and night. However, there are several key factors to consider so you can make the most out of your investment. Here are five crucial aspects to think about when getting an illuminated sign for your business.
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Location and size are always critical factors for a sign’s effectiveness. Consider where your sign will be installed. Is it going to be on a busy street, above your storefront, or in an area with high foot traffic? The ideal location should maximise visibility to attract the greatest number of potential customers.
However, you also need to think about the nature of illuminated signs. We worked with a client who wanted an illuminated sign installed in quite a small interior space that acted as a reception area. We advised that, in such a confined area, the illuminated sign could be overwhelming and glary, so with the client we came up with a better solution.
These types of signs can work really well outside, particularly on store fronts that are shaded by awnings 24/7. In these cases, a sign with no lighting can easily go unnoticed. Shops that experience their busiest times at night – such as restaurants and takeaway shops – would also find signs that light up very handy.
What are you advertising? Is it simply your business name and logo? Or is it something will change over time, such as specials or promotions?
Depending on what you have in mind, slim-line light boxes might be just what you’re after, because they give you the ability to change the poster inserts. Or maybe you’d be better off with full colour, programmable digital message boards, with fixed or running text. Both of these types of illuminated signage give you the ability to change your message.
More broadly, understand that an illuminated sign is not just a way to advertise your business; it is also a representation of your brand. The design should reflect your brand identity and be easily readable from a distance. When selecting colours, opt for those that stand out against the background and align with your brand’s colour scheme. High-contrast combinations, such as white text on a dark background, are typically the easiest to read – but by no means the only way to go.
If your illuminated sign is for exterior use, it’s crucial to choose materials and construction methods that can withstand various weather conditions. High-quality materials such as aluminum, acrylic, and polycarbonate are known for their durability and resistance to rain, wind, and UV rays. Investing in weather-resistant materials will five your sign the greatest ability to keep looking great for the longest time possible, reducing the need for frequent repairs or replacements.
Also consider the overall construction of the sign. Ensure that all components, including the lighting elements, are securely installed and protected from moisture and other environmental factors. This is one of the main reasons why it pays to work with experienced and trustworthy sign makers – not just those offering the lowest price!
Before installing an illuminated sign, it’s essential that you’re aware of local regulations and obtain any necessary permits. Many areas have specific requirements regarding sign size, brightness and placement. Failing to comply with these regulations can result in fines, legal issues and the need to alter or remove your sign.
The good news is that we work with many councils and we can provide essential guidance if any permits are required or regulations to be followed.
For more Illuminated Signageinformation, please contact us. We will provide professional answers.
An illuminated sign can be a powerful marketing tool for your business, but it’s important to carefully consider these five factors to make an informed decision. By selecting the right type of illumination, the right location, focusing on design and branding, ensuring durability and staying within regulations, you can create an impactful and effective sign that enhances your business’s visibility and appeal.
At its core, the difference between illuminated and non-illuminated signs is that the illuminated variety is wired with lights and connected with a type of lighting fixture, usually LED lights, fluorescent, incandescent, or neon-style lighted tubing. And while ShieldCo provides lighting services for custom metal signs, you might question if a lit sign is necessary.
Whether you require light for an outdoor sign or illuminated signage for an indoor business space, your options are almost limitless. But knowing the differences between illuminated vs non-lighted signs can make a big difference.
“Did you know that over 50% of prospective customers say that poorly maintained business signs deter them from choosing a business?” – Fluorescent Man Lighting
When it comes to branding, you want your business to stand out. In advertising, the more people see your sign, the more likely they will engage with your business. Several case studies have shown that both colors and brightness can affect mood, with neon letters, colors, and graphics having a noticeable effect with associations of well-being.
Illumination and lighted signs play a key part in how certain businesses stand out, especially if they may be somewhere dark, like a road at night or a storefront away from the street. They also stand out if your custom metal sign is located indoors, as vibrant colors and signage are easily noticed.
ShieldCo primarily offers LED illumination, but we also realize that your unique brand has unique needs. Not every business necessarily benefits from LED lights, and there are benefits to non-lighted signs as well.
No matter what industry you’re in, non-LED signs can bring your brand to life through logo customization or be used as an art piece that is guaranteed to turn a few heads.
Installation for a lit-up business sign comes in several different processes. Boxsign and backlighting are two of the most common business signs, but other options exist as well, such as external spotlights and direct mounting channel letters for a halo-type effect.
ShieldCo offers customers plenty of options for how they would like their custom metal signs made. Our production process starts after you’ve given the thumbs up on the design concept. When we start manufacturing the sign, we’ll take into consideration things like the size of letters, sign sizes, and fastening points. Moreover, our expertise also considers which colors would look best and placement for optimal highlights.
Wiring the lighting behind a sign involves assembling circuits and soldering the wires and panels together. ShieldCo signs make installation easy. The only things you’ll need to mount your custom LED sign to the wall are basic household tools.
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